The Ecological Delivery Paradox in the Programmatic Advertising System Under Predictive Marketing
Data-driven marketing analytics has advanced targeting and optimization, yet its underlying infrastructure now functions as a complex sociotechnical system with overlooked ecological costs. This study conceptualizes programmatic advertising through a systems lens. It introduces the Ecological Delive...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
MDPI AG
2025-11-01
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| Col·lecció: | Systems |
| Matèries: | |
| Accés en línia: | https://www.mdpi.com/2079-8954/13/12/1059 |
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