Relationship between time pressure and consumers' impulsive buying—Role of perceived value and emotions
Live-streaming e-commerce has become one of the mainstream marketing scenarios, attracting the attention of consumers and the academic community. In live-streaming e-commerce, retailers often use limited-time sales to induce a sense of urgency, prompting consumers to make impromptu purchase decision...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Elsevier
2023-12-01
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| Schriftenreihe: | Heliyon |
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| Online-Zugang: | http://www.sciencedirect.com/science/article/pii/S2405844023103938 |
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