NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR
Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a...
Na minha lista:
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas Gadjah Mada
2003-01-01
|
| coleção: | Gadjah Mada International Journal of Business |
| Assuntos: | |
| Acesso em linha: | https://jurnal.ugm.ac.id/gamaijb/article/view/5394 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|