Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior

Impulse buying behavior is one of main concepts in marketing. It is affected on various factors such as cultural factors, psychological factors, personal factors and positional factors. Buying can be done because of different reasons (including of needing a production) and this fact aids marketers t...

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Библиографические подробности

Главные авторы:	Mohammad Haghighi, Masoud Karami, Arezo Hamidi kolaei, Mohamad Mehdi Maleki
Формат:	Artigo
Язык:	Persa
Опубликовано:	University of Tehran, Faculty of Management 2016-07-01
Серии:	‫مدیریت بازرگانی
Предметы:	Impulse Buying Behavior Cultural Values Schwartz
Online-ссылка:	https://jibm.ut.ac.ir/article_58693_9f723122c1e8a436d693a0043238973d.pdf
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