The Effect of Visual Merchandising on Impulsive Buying with Impulsive Buying Tendency As Moderating Variable
This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with impulsive buying tendency as moderating variable on...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Bina Nusantara University
2015-03-01
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| سلاسل: | Journal the Winners |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://journal.binus.ac.id/index.php/winners/article/view/1537 |
| الوسوم: |
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