The Effect of Visual Merchandising on Impulsive Buying with Impulsive Buying Tendency As Moderating Variable
This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with impulsive buying tendency as moderating variable on...
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Bina Nusantara University
2015-03-01
|
| Col·lecció: | Journal the Winners |
| Matèries: | |
| Accés en línia: | https://journal.binus.ac.id/index.php/winners/article/view/1537 |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|