Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork

This study explored the effects of purchase preference, perceived value, and marketing mix on consumers’ purchase intention and willingness to pay for pork in Taiwan. A questionnaire was distributed to pork consumers in an online platform, and a total of 1042 valid samples were collected. An analysi...

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Autores principales:	Mei-Ling Kung, Jiun-Hao Wang, Chaoyun Liang
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	MDPI AG 2021-10-01
Colección:	Foods
Materias:	marketing mix perceived value pork purchase intention purchase preference willingness to pay
Acceso en línea:	https://www.mdpi.com/2304-8158/10/10/2396
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