Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork

This study explored the effects of purchase preference, perceived value, and marketing mix on consumers’ purchase intention and willingness to pay for pork in Taiwan. A questionnaire was distributed to pork consumers in an online platform, and a total of 1042 valid samples were collected. An analysi...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Mei-Ling Kung, Jiun-Hao Wang, Chaoyun Liang
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	MDPI AG 2021-10-01
Sarja:	Foods
Aiheet:	marketing mix perceived value pork purchase intention purchase preference willingness to pay
Linkit:	https://www.mdpi.com/2304-8158/10/10/2396
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