The impact of social commerce on the purchase intentions of Millennials using Facebook
This study examined the impact of social commerce on the purchase intentions of Millennials who use Facebook by exploring how social commerce constructs influence consumer trust. A quantitative research approach was used and data were collected via an ‘online’ survey. The target population was 386 y...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
LLC "CPC "Business Perspectives"
2023-06-01
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| coleção: | Innovative Marketing |
| Assuntos: | |
| Acesso em linha: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18299/IM_2023_02_Govender.pdf |
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