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Factors Affecting Millennials Purchase Intention and Sustainable Consumption of Organic Food

Organic food refers to the products produced in conventional way, without hazardous materials. Millennials are the generation most attractive to organic food market. This study aims to analyze whether factors such as environmental knowledge, environmental awareness, health awareness and social awar...

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Autor principal: Ni Made Dewi Ayu Murti
Formato: Artigo
Idioma:Inglês
Publicado em: Universitas Andalas 2022-12-01
coleção:Jurnal Optimasi Sistem Industri
Assuntos:
Purchase intention
Sustainable consumption
Organic food
Millennials
Acesso em linha:https://josi.ft.unand.ac.id/index.php/josi/article/view/118
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