Attitudes toward Fashion Influencers as a Mediator of Purchase Intention
Fashion influencers are a new phenomenon and profession to which many young individuals may currently aspire; such is its impact in the digital and online world. Hence, the article serves an upcoming group of fashion-influencers-to-be, as well as firms that seek the help of such professionals. This...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
MDPI AG
2022-06-01
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| Serie: | Information |
| Soggetti: | |
| Accesso online: | https://www.mdpi.com/2078-2489/13/6/297 |
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