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Factors Affecting Millennials Purchase Intention and Sustainable Consumption of Organic Food

Organic food refers to the products produced in conventional way, without hazardous materials. Millennials are the generation most attractive to organic food market. This study aims to analyze whether factors such as environmental knowledge, environmental awareness, health awareness and social awar...

Täydet tiedot

Tallennettuna:
Päätekijä: Ni Made Dewi Ayu Murti
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Universitas Andalas 2022-12-01
Sarja:Jurnal Optimasi Sistem Industri
Aiheet:
Purchase intention
Sustainable consumption
Organic food
Millennials
Linkit:https://josi.ft.unand.ac.id/index.php/josi/article/view/118
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