Exploring The Determinants of Consumer Preferences in Table Olive Consumption: A Quantitative Market Analysis

This study examined the factors influencing the preferences for table olives among consumers in the Nineveh plains, Iraq. Using a quantitative survey approach, 357 consumers were interviewed to analyze their preferences and perceptions of table olives based on the theory of planned behavior (TPB). A...

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Podrobná bibliografie

Hlavní autoři:	A. Karam, R. Mohammed
Médium:	Artigo
Jazyk:	Árabe
Vydáno:	University of Anbar 2026-06-01
Edice:	مجلة الأنبار للعلوم الزراعية
Témata:	table olives brand loyalty consumer preferences consumption
On-line přístup:	https://ajas.uoanbar.edu.iq/article_191693_7e3ff8d9b52ae77021f7d39be2909133.pdf
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