Influence of ethnocentrism on consumer preference patterns: the case of olive oil in Portugal

Consumers are influenced by a multitude of stimuli, which affect their behaviour and guide their pref-erences towards a particular product. Ethnocentric tendencies are one of these stimuli, understood as consumers’ positive attitudes towards goods produced in their own region rather than those from...

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Autores principales:	Rodolfo Bernabéu, Fátima Oliveira, Adrián Rabadán, Mónica Díaz
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Bologna University press 2020-04-01
Colección:	New Medit
Materias:	consumer behaviour consumer ethnocentric tendency scale (cetscale) conjoint analy-sis organic olive oil
Acceso en línea:	https://newmedit.iamb.it/2020/04/10/influence-of-ethnocentrism-on-consumer-preference-patterns-the-case-of-olive-oil-in-portugal/
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