Influence of ethnocentrism on consumer preference patterns: the case of olive oil in Portugal
Consumers are influenced by a multitude of stimuli, which affect their behaviour and guide their pref-erences towards a particular product. Ethnocentric tendencies are one of these stimuli, understood as consumers’ positive attitudes towards goods produced in their own region rather than those from...
محفوظ في:
| المؤلفون الرئيسيون: | , , , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Bologna University press
2020-04-01
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| سلاسل: | New Medit |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://newmedit.iamb.it/2020/04/10/influence-of-ethnocentrism-on-consumer-preference-patterns-the-case-of-olive-oil-in-portugal/ |
| الوسوم: |
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