Identifying Consumer Segments for Advanced Driver Assistance Systems (ADAS): A Cluster Analysis of Driver Behavior and Preferences

The rapid advancement of Advanced Driver Assistance Systems (ADAS) is reshaping the future of mobility by offering potential improvements in safety, efficiency, and driving experience, yet consumer acceptance remains uneven across regions. This study addresses the gap in knowledge and trust by exami...

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Autori principali:	Boglárka Eisinger Balassa, Minje Choi, Jonna C. Baquillas, Réka Koteczki
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	MDPI AG 2025-12-01
Serie:	Future Transportation
Soggetti:	Advanced Driver Assistance Systems (ADAS) cluster analysis consumer behavior Central and Eastern Europe mobility innovation
Accesso online:	https://www.mdpi.com/2673-7590/5/4/182
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