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Identifying Consumer Segments for Advanced Driver Assistance Systems (ADAS): A Cluster Analysis of Driver Behavior and Preferences

The rapid advancement of Advanced Driver Assistance Systems (ADAS) is reshaping the future of mobility by offering potential improvements in safety, efficiency, and driving experience, yet consumer acceptance remains uneven across regions. This study addresses the gap in knowledge and trust by exami...

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Principais autores: Boglárka Eisinger Balassa, Minje Choi, Jonna C. Baquillas, Réka Koteczki
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI AG 2025-12-01
coleção:Future Transportation
Assuntos:
Advanced Driver Assistance Systems (ADAS)
cluster analysis
consumer behavior
Central and Eastern Europe
mobility innovation
Acesso em linha:https://www.mdpi.com/2673-7590/5/4/182
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