Identifying Consumer Segments for Advanced Driver Assistance Systems (ADAS): A Cluster Analysis of Driver Behavior and Preferences

The rapid advancement of Advanced Driver Assistance Systems (ADAS) is reshaping the future of mobility by offering potential improvements in safety, efficiency, and driving experience, yet consumer acceptance remains uneven across regions. This study addresses the gap in knowledge and trust by exami...

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Autores principales:	Boglárka Eisinger Balassa, Minje Choi, Jonna C. Baquillas, Réka Koteczki
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	MDPI AG 2025-12-01
Colección:	Future Transportation
Materias:	Advanced Driver Assistance Systems (ADAS) cluster analysis consumer behavior Central and Eastern Europe mobility innovation
Acceso en línea:	https://www.mdpi.com/2673-7590/5/4/182
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