THE EFFECT OF PERCEIVED QUALITY AND PERCEIVED REPUTATION TOWARD ONLINE PURCHASING INTENTION OF ZALORA USER WITH TRUST AS THE MEDIATING VARIABLE

Due to an increase in individuals remaining at home and purchasing online, the COVID-19 pandemic has also hastened the growth of e-commerce in Indonesia. Furthermore, there have been some reports of unscrupulous merchants and counterfeit goods on e-commerce platforms, so it's crucial for customers...

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Hlavní autoři:	Michael Brandon Tjahyadi, Michelle Michiko Tjondro
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Universitas Ciputra Surabaya 2025-10-01
Edice:	Review of Management and Entrepreneurship
Témata:	Perceived Quality, Perceived Reputation, Purchase Intention, Trust
On-line přístup:	https://journal.uc.ac.id/index.php/rome/article/view/4647
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!