THE EFFECT OF PERCEIVED QUALITY AND PERCEIVED REPUTATION TOWARD ONLINE PURCHASING INTENTION OF ZALORA USER WITH TRUST AS THE MEDIATING VARIABLE

Due to an increase in individuals remaining at home and purchasing online, the COVID-19 pandemic has also hastened the growth of e-commerce in Indonesia. Furthermore, there have been some reports of unscrupulous merchants and counterfeit goods on e-commerce platforms, so it's crucial for customers...

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Bibliografski detalji

Glavni autori:	Michael Brandon Tjahyadi, Michelle Michiko Tjondro
Format:	Artigo
Jezik:	Inglês
Izdano:	Universitas Ciputra Surabaya 2025-10-01
Serija:	Review of Management and Entrepreneurship
Teme:	Perceived Quality, Perceived Reputation, Purchase Intention, Trust
Online pristup:	https://journal.uc.ac.id/index.php/rome/article/view/4647
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