THE EFFECT OF PERCEIVED QUALITY AND PERCEIVED REPUTATION TOWARD ONLINE PURCHASING INTENTION OF ZALORA USER WITH TRUST AS THE MEDIATING VARIABLE

Due to an increase in individuals remaining at home and purchasing online, the COVID-19 pandemic has also hastened the growth of e-commerce in Indonesia. Furthermore, there have been some reports of unscrupulous merchants and counterfeit goods on e-commerce platforms, so it's crucial for customers...

Descripción completa

Detalles Bibliográficos

Autores principales:	Michael Brandon Tjahyadi, Michelle Michiko Tjondro
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Universitas Ciputra Surabaya 2025-10-01
Colección:	Review of Management and Entrepreneurship
Materias:	Perceived Quality, Perceived Reputation, Purchase Intention, Trust
Acceso en línea:	https://journal.uc.ac.id/index.php/rome/article/view/4647
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!