THE EFFECT OF PERCEIVED QUALITY AND PERCEIVED REPUTATION TOWARD ONLINE PURCHASING INTENTION OF ZALORA USER WITH TRUST AS THE MEDIATING VARIABLE
Due to an increase in individuals remaining at home and purchasing online, the COVID-19 pandemic has also hastened the growth of e-commerce in Indonesia. Furthermore, there have been some reports of unscrupulous merchants and counterfeit goods on e-commerce platforms, so it's crucial for customers...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universitas Ciputra Surabaya
2025-10-01
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| Series: | Review of Management and Entrepreneurship |
| Assuntos: | |
| Acceso en liña: | https://journal.uc.ac.id/index.php/rome/article/view/4647 |
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