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Exploring the Influence of Seller Reputation on Electronic Word of Mouth (e-WOM): Emphasis on Consumer Trust and Satisfaction on E-Commerce Platforms

Background: The development of e-commerce has been reported to influence consumer behavior in conducting transactions. In this context, direct interaction between buyers and sellers was very limited. Therefore, the seller's reputation was the primary factor used by consumers to assess the credibili...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Ridho Bramulya Ikhsan, Nuraini Sari, Erick Fernando, Juliater Simarmata
Format: Artigo
Sprache:Inglês
Veröffentlicht: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2025-07-01
Schriftenreihe:Journal of Consumer Sciences
Schlagworte:
e-commerce
e-WOM
retail
satisfaction
seller reputation
trust
Online-Zugang:https://journal.ipb.ac.id/index.php/jcs/article/view/63089
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