Analisis Pengaruh WOM, e-WOM, dan Brand Image terhadap Purchase Decision Bidang Food and Beverage (Studi Kasus CV. Sembilan Matahari Sejahtera)
Since Indonesia experienced a pandemic, many economic sectors have been affected, including food and beverage. In response to these problems, appropriate marketing strategies are needed to increase product purchasing decisions. This research aims to determine the influence of marketing strategies, n...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM
2023-11-01
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| Col·lecció: | Journal of Management and Business Review |
| Matèries: | |
| Accés en línia: | https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/590 |
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