THE ROLE OF IMAGE BRANDS MEDIATES E-WOM EFFECTS ON BUYING INTEREST IN TRITON LEARNING INSTITUTIONS
This study aims to examine the role of brand image mediating the effect of e-WOM on purchase intentions at the Triton Tutoring Institute. The number of respondents in this study was 128 respondents, all respondents were high school students in Denpasar City who had not yet followed the Triton Study...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
iVolga Press
2020-07-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Assuntos: | |
| Acceso en liña: | https://rjoas.com/issue-2020-07/article_07.pdf |
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