Wom Marketing In The Age of Social Media: a Bibliometric Review and Vosviewer Visualization
This study presents a bibliometric analysis of electronic word-of-mouth (eWOM) marketing to explore the development of this concept in the social media era. By referencing 267 articles sourced from the Scopus database from 2009 to 2023, this study employs bibliometric techniques, including citation...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Forum Kerjasama Pendidikan Tinggi
2024-05-01
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| シリーズ: | Jurnal Akutansi Manajemen Ekonomi Kewirausahaan |
| 主題: | |
| オンライン･アクセス: | https://journal.fkpt.org/index.php/JAMEK/article/view/1335 |
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