Código QR (código de barras bidimensional)

Wom Marketing In The Age of Social Media: a Bibliometric Review and Vosviewer Visualization

This study presents a bibliometric analysis of electronic word-of-mouth (eWOM) marketing to explore the development of this concept in the social media era. By referencing 267 articles sourced from the Scopus database from 2009 to 2023, this study employs bibliometric techniques, including citation...

Fuld beskrivelse

Na minha lista:
Principais autores: Andriansyah, Syafrizal Helmi Situmorang, Beby Karina Fawzeea Sembiring
Format: Artigo
Sprog:Inglês
Udgivet: Forum Kerjasama Pendidikan Tinggi 2024-05-01
Serier:Jurnal Akutansi Manajemen Ekonomi Kewirausahaan
Fag:
Electronic Word of Mouth (eWOM)
eWOM Marketing
Media Sosial
Bibliometrik
VOSviewer
Online adgang:https://journal.fkpt.org/index.php/JAMEK/article/view/1335
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!

Lignende værker