How user-generated content advertising influences consumer attitudes, trust and purchase intention of products and services

Due to the rapid advancement of new technologies in business, marketers’ dependency on usergenerated content (UGC) is rising. This study therefore seeks to elucidate the importance of usergenerated content in creating sales and establishing relationships with customers. Convenience non-probability...

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Detalles Bibliográficos

Autores principales:	Diana Demba, Norman Chiliya, Tinashe Chuchu, Tinashe Ndoro
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	University of Johannesburg 2022-10-01
Colección:	Communicare
Materias:	usergenerated content (UGC) consumer attitudes, trust and purchase intention products and services advertising marketers
Acceso en línea:	https://journals.uj.ac.za/index.php/jcsa/article/view/1548
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