E-wom's Role in Driving Purchase Intention during Covid-19 Pandemic
Testimonials are one of the marketing tools that can have a big impact on consumers. Testimony is a form of electronic word of mouth (E-wom) where the information contained in E-wom will be very important as a reference for consumers when they want to make a purchase of a product. This research aims...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang
2022-05-01
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| Col·lecció: | Jurnal Bisnis dan Manajemen |
| Matèries: | |
| Accés en línia: | https://jurnal.unmer.ac.id/index.php/jbm/article/view/7389 |
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