Exploring the Influence of Seller Reputation on Electronic Word of Mouth (e-WOM): Emphasis on Consumer Trust and Satisfaction on E-Commerce Platforms

Background: The development of e-commerce has been reported to influence consumer behavior in conducting transactions. In this context, direct interaction between buyers and sellers was very limited. Therefore, the seller's reputation was the primary factor used by consumers to assess the credibili...

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Những tác giả chính:	Ridho Bramulya Ikhsan, Nuraini Sari, Erick Fernando, Juliater Simarmata
Định dạng:	Artigo
Ngôn ngữ:	Inglês
Được phát hành:	Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2025-07-01
Loạt:	Journal of Consumer Sciences
Những chủ đề:	e-commerce e-WOM retail satisfaction seller reputation trust
Truy cập trực tuyến:	https://journal.ipb.ac.id/index.php/jcs/article/view/63089
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