Exploring the Influence of Seller Reputation on Electronic Word of Mouth (e-WOM): Emphasis on Consumer Trust and Satisfaction on E-Commerce Platforms
Background: The development of e-commerce has been reported to influence consumer behavior in conducting transactions. In this context, direct interaction between buyers and sellers was very limited. Therefore, the seller's reputation was the primary factor used by consumers to assess the credibili...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
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Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2025-07-01
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| Serie: | Journal of Consumer Sciences |
| Soggetti: | |
| Accesso online: | https://journal.ipb.ac.id/index.php/jcs/article/view/63089 |
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