THE ROLE OF SOCIAL MEDIA IN CUSTOMER PURCHASE DECISIONS THROUGH MARKETING MANAGEMENT AMONG TIKTOK SHOP USERS IN INDONESIA (2025)
This study aims to describe the condition of social media, marketing management, and purchase decision, analyze the influence of social media on purchase decision, analyze the influence of social media on marketing management, analyze the influence of marketing management on purchase decision, and a...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universitas Muhammadiyah Malang
2025-09-01
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| Serie: | Manajemen Bisnis |
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| Accesso online: | https://ejournal.umm.ac.id/index.php/jmb/article/view/42042 |
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