The Effect of Content Marketing and Influencer Marketing on Purchasing Decisions for Azarine Sunscreen Products for Tiktok Gen Z Users in Surabaya
The demand for skincare products has an impact on the number of cosmetic companies that have increased, this has led to competition in the industry being very competitive. This study aims to determine the effect of content and influencer marketing on purchasing decisions for Azarine sunscreen produ...
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| Principais autores: | , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-10-01
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| 叢編: | Indonesian Interdisciplinary Journal of Sharia Economics |
| 主題: | |
| 在線閱讀: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5531 |
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