TikTok as a Marketing Medium: The Influence of User Generated Content (UGC) and Viral Marketing on Online Purchase Decisions on Glad2Glow Skincare Products
TikTok social media has evolved into a social commerce platform, serving as an effective digital marketing tool. This study aims to ascertain how user-generated content (UGC) and viral marketing influence online purchasing decisions, with a case study on Glad2Glow products. Using quantitative method...
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| Auteurs principaux: | , , , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Research Collaboration Community (RCC)
2025-06-01
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| Collection: | International Journal of Business, Economics, and Social Development |
| Sujets: | |
| Accès en ligne: | https://journal.rescollacomm.com/index.php/ijbesd/article/view/945 |
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