TikTok as a Marketing Medium: The Influence of User Generated Content (UGC) and Viral Marketing on Online Purchase Decisions on Glad2Glow Skincare Products

TikTok social media has evolved into a social commerce platform, serving as an effective digital marketing tool. This study aims to ascertain how user-generated content (UGC) and viral marketing influence online purchasing decisions, with a case study on Glad2Glow products. Using quantitative method...

ver descrição completa

Detalhes bibliográficos

Principais autores:	Hikmah Akbar Robiul Ramadhan, Tri Yeni, Misbak Misbak, Tiara Muthiarsih
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Research Collaboration Community (RCC) 2025-06-01
coleção:	International Journal of Business, Economics, and Social Development
Assuntos:	user generated content viral marketing online purchase decisions
Acesso em linha:	https://journal.rescollacomm.com/index.php/ijbesd/article/view/945
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!