TikTok as a Marketing Medium: The Influence of User Generated Content (UGC) and Viral Marketing on Online Purchase Decisions on Glad2Glow Skincare Products
TikTok social media has evolved into a social commerce platform, serving as an effective digital marketing tool. This study aims to ascertain how user-generated content (UGC) and viral marketing influence online purchasing decisions, with a case study on Glad2Glow products. Using quantitative method...
保存先:
| 主要な著者: | , , , |
|---|---|
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Research Collaboration Community (RCC)
2025-06-01
|
| シリーズ: | International Journal of Business, Economics, and Social Development |
| 主題: | |
| オンライン･アクセス: | https://journal.rescollacomm.com/index.php/ijbesd/article/view/945 |
| タグ: |
タグなし, このレコードへの初めてのタグを付けませんか!
|