Explaining the pattern Customer’s Loyalty in the Phygital Retail Experience
Extended Abstract Introduction: In today’s rapidly evolving marketing landscape, businesses are increasingly striving to bridge the gap between physical and digital environments, aiming to create seamless and enriched customer experiences. This convergence has given rise to a new retail paradigm kno...
שמור ב:
| Principais autores: | , , |
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| פורמט: | Artigo |
| שפה: | Persa |
| יצא לאור: |
Yazd University
2025-07-01
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| סדרה: | کاوشهای مدیریت بازرگانی |
| נושאים: | |
| גישה מקוונת: | https://bar.yazd.ac.ir/article_3880_fc7bb31f073ab8c4d9c3fbbd5fbd780e.pdf |
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