Explaining the pattern Customer’s Loyalty in the Phygital Retail Experience
Extended Abstract Introduction: In today’s rapidly evolving marketing landscape, businesses are increasingly striving to bridge the gap between physical and digital environments, aiming to create seamless and enriched customer experiences. This convergence has given rise to a new retail paradigm kno...
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| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Persa |
| Publicado: |
Yazd University
2025-07-01
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| Colección: | کاوشهای مدیریت بازرگانی |
| Materias: | |
| Acceso en línea: | https://bar.yazd.ac.ir/article_3880_fc7bb31f073ab8c4d9c3fbbd5fbd780e.pdf |
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