Explaining the pattern Customer’s Loyalty in the Phygital Retail Experience
Extended Abstract Introduction: In today’s rapidly evolving marketing landscape, businesses are increasingly striving to bridge the gap between physical and digital environments, aiming to create seamless and enriched customer experiences. This convergence has given rise to a new retail paradigm kno...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Persa |
| 出版事項: |
Yazd University
2025-07-01
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| シリーズ: | کاوشهای مدیریت بازرگانی |
| 主題: | |
| オンライン･アクセス: | https://bar.yazd.ac.ir/article_3880_fc7bb31f073ab8c4d9c3fbbd5fbd780e.pdf |
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