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Explaining the pattern Customer’s Loyalty in the Phygital Retail Experience

Extended Abstract Introduction: In today’s rapidly evolving marketing landscape, businesses are increasingly striving to bridge the gap between physical and digital environments, aiming to create seamless and enriched customer experiences. This convergence has given rise to a new retail paradigm kno...

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Autors principals: Soheila Khoddami, Mahsa Afsharpour, Mohsen Sarkhosh
Format: Artigo
Idioma:Persa
Publicat: Yazd University 2025-07-01
Col·lecció:کاوش‌های مدیریت بازرگانی
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Accés en línia:https://bar.yazd.ac.ir/article_3880_fc7bb31f073ab8c4d9c3fbbd5fbd780e.pdf
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