PURCHASING BEHAVIOR AND SATISFACTION OF FAST-FOOD RESTAURANT CUSTOMERS IN CALBAYOG CITY
This paper examined the relationship between satisfaction and purchasing behavior of fast-food restaurant customers in Calbayog City. In addition, this study also aimed to identify the respondents' profiles and the different factors influencing their satisfaction and purchasing behavior. The resea...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Petra Christian University
2024-09-01
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| Serie: | Jurnal Manajemen dan Wirausaha |
| Soggetti: | |
| Accesso online: | https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/27379 |
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