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PURCHASING BEHAVIOR AND SATISFACTION OF FAST-FOOD RESTAURANT CUSTOMERS IN CALBAYOG CITY

This paper examined the relationship between satisfaction and purchasing behavior of fast-food res­taurant customers in Calbayog City. In addition, this study also aimed to identify the respondents' profiles and the different factors influencing their satisfaction and purchasing behavior. The resea...

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Principais autores: Joseph Emil Ampuan David, Herbert Manang Fabillar
Format: Artigo
Sprog:Inglês
Udgivet: Petra Christian University 2024-09-01
Serier:Jurnal Manajemen dan Wirausaha
Fag:
Customer satisfaction
purchasing behavior
fast-food restaurants
customers
Calbayog City
Online adgang:https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/27379
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