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PURCHASING BEHAVIOR AND SATISFACTION OF FAST-FOOD RESTAURANT CUSTOMERS IN CALBAYOG CITY

This paper examined the relationship between satisfaction and purchasing behavior of fast-food res­taurant customers in Calbayog City. In addition, this study also aimed to identify the respondents' profiles and the different factors influencing their satisfaction and purchasing behavior. The resea...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Joseph Emil Ampuan David, Herbert Manang Fabillar
Format: Artigo
Sprache:Inglês
Veröffentlicht: Petra Christian University 2024-09-01
Schriftenreihe:Jurnal Manajemen dan Wirausaha
Schlagworte:
Customer satisfaction
purchasing behavior
fast-food restaurants
customers
Calbayog City
Online-Zugang:https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/27379
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