Experiential Marketing Through Service Quality Antecedents: Customer Experience as a Driver of Satisfaction and Revisit Intentions in South African Restaurants

In the highly competitive restaurant industry, prioritising customer satisfaction is crucial for establishments pursuing differentiation and repeat business. Within this context, creating unique and memorable experiences has evolved from a marketing trend into a strategic imperative, compelling rest...

ver descrição completa

Detalhes bibliográficos

Principais autores:	Moses Vuyo Sithole, Therese Roux, Miri Retief
Formato:	Artigo
Idioma:	Inglês
Publicado em:	MDPI AG 2025-11-01
Colecção:	Tourism and Hospitality
Assuntos:	restaurants quality antecedents experience customer satisfaction intentions
Acesso em linha:	https://www.mdpi.com/2673-5768/6/5/227
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!