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Experiential Marketing Through Service Quality Antecedents: Customer Experience as a Driver of Satisfaction and Revisit Intentions in South African Restaurants

In the highly competitive restaurant industry, prioritising customer satisfaction is crucial for establishments pursuing differentiation and repeat business. Within this context, creating unique and memorable experiences has evolved from a marketing trend into a strategic imperative, compelling rest...

Бүрэн тодорхойлолт

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид: Moses Vuyo Sithole, Therese Roux, Miri Retief
Формат: Artigo
Хэл сонгох:Inglês
Хэвлэсэн: MDPI AG 2025-11-01
Цуврал:Tourism and Hospitality
Нөхцлүүд:
Онлайн хандалт:https://www.mdpi.com/2673-5768/6/5/227
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