Investigating the Psychometric Properties of the Sport Brand Authenticity Scale
The aim of this study was to test the validity and reliability of the Sports Brand Authenticity Scale adapted for Turkish culture. A total of 256 volunteers comprising 118 females and 138 males participated in the study. A three-part questionnaire consisting of the Sports Brand Originality Scale dev...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
İstanbul University-Cerrahpasa
2023-09-01
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| Serie: | Research in Sports Science |
| Soggetti: | |
| Accesso online: | https://rissjournal.org/index.php/pub/article/view/172 |
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