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The Studying of Brand Management Dimensions on Sport Brand Management (Case Study of Zagros Kermanshah Province)

Purpose: The purpose of this study was to investigate the dimensions of brand impact on sports, economic and professional experts, managers and experts in Kermanshah province. Method: This is a descriptive-survey research. The statistical population consisted of 120 experts, managers and experts in...

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Principais autores: Mohammad Saeid Kiani, Shahab Baharmi
Formato: Artigo
Idioma:Inglês
Publicado: Allameh Tabataba'i University Press 2019-12-01
Series:New Approaches in Sport Sciences
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Acceso en liña:http://nass.atu.ac.ir/article_10594_2e9e1c3310b52f00aa444938c648418e.pdf
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