Effects of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Overall Brand Equity in Sport. A Case Study of an Amateur Football Sports Club
The primary objective of this research endeavor outlined in the thesis was to evaluate the impact of the individual dimensions of Customer-Based Brand Equity (CBBE) – brand awareness, brand association, perceived quality and brand loyalty – on the overall brand capital of the researched amateur foot...
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| Format: | Artigo |
| Idioma: | Inglês |
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Sciendo
2024-06-01
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| Col·lecció: | Physical Culture and Sport: Studies and Research |
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| Accés en línia: | https://doi.org/10.2478/pcssr-2024-0017 |
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