Código QR (código de barras bidimensional)

DIGITAL MARKETING AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA

Introduction: The study examined the effect of digital marketing on the performance of SMEs in Nigeria. The digital marketing techniques examined in the study include social media marketing, email marketing, and content marketing, and were anchored on the resource-based view theory. Methods: The...

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Principais autores: Augustine Chibueze Iherobiem, Oluwadamilare Oladipupo Kalejaiye
Format: Artigo
Sprog:Inglês
Udgivet: Fakultas Ekonomi dan Bisnis, Universitas Airlangga 2025-11-01
Serier:Jurnal Ekonomi dan Bisnis Airlangga
Fag:
Social Media Marketing
Email Marketing
Content Marketing
Digital Marketing
Performance
Online adgang:https://e-journal.unair.ac.id/JEBA/article/view/73567
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