DIGITAL MARKETING AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA
Introduction: The study examined the effect of digital marketing on the performance of SMEs in Nigeria. The digital marketing techniques examined in the study include social media marketing, email marketing, and content marketing, and were anchored on the resource-based view theory. Methods: The...
Αποθηκεύτηκε σε:
| Κύριοι συγγραφείς: | , |
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| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Fakultas Ekonomi dan Bisnis, Universitas Airlangga
2025-11-01
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| Σειρά: | Jurnal Ekonomi dan Bisnis Airlangga |
| Θέματα: | |
| Διαθέσιμο Online: | https://e-journal.unair.ac.id/JEBA/article/view/73567 |
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